Rideshare and taxi ad startup Firefly acquires Strong Outdoor’s out-of-home ad business

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Rideshare and taxi ad startup Firefly acquires Strong Outdoor’s out-of-home ad business

Firefly is expanding its ad business in New York City by acquiring the out-of-home business of Strong Outdoor, as well as by becoming the advertising partner for fleet operator Sally. Firefly launched in 2018 by offering Uber and Lyft drivers a digital displa…

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