SEO and SEM: Tech features and specs

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SEO and SEM: Tech features and specs

Search engines have two types of search results: paid (PPC) and regular (SEO). Paid results appear when companies pay search engines for their presence in search result pages. In contrast, organic results are those considered by search engines the most releva…

DIY Web Design Doesn't Cut It. Here's Why.

A website built from a custom template can be useful but only as a placeholder while you wait for your web designer to complete a fully functional digital representation of your business.

What are rich snippets?

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what they are. But, for SEO newbies, a rich snippet is a really vague term. What is it exactly? Time to explain what they are, why they’re important for SE…

The case for why Google should be regulated as a public utility

By Ryan Bednar (CEO of RankScience) Last week on July 29, 2020, the CEOs of the most powerful tech companies in the world—including Google, Facebook, Amazon, and Apple—were called in to testify in front of the House Antitrust Subcommittee. The event was widel…

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